Kaaryah is an exclusive formalwear brand for women, based in India.
The project included crafting a series of graphics for the brand’s official Facebook page to engage the target customers with the brand. The brand stands for empowered women and aims at creating a powerful image of women throughout the country addressing to the women’s workforce by highlighting encouraging information about working women.
For this project I did a series of research on the state of employed women across country and came up with info graphics answering a lot of questions regarding working women in India. To keep the customers updated about new products launched by Kaaryah, I created product specific page ads. I also created some event posters for print and digital media and created a series called ‘cubicle chronicles’ that involved weekly tips for the working women which come handy in day to day office encounters.
Approach- The entire feel of these graphics is contemporary and minimalistic where relevant information is highlighted keeping in mind the target audience of working women who are always short on time, due to busy work hours and hence redirecting them from information heavy data to simply comprehendible graphics.
